Supporting data for "Purchase Decisions and Business Strategies of Different Stakeholders on Virtual Gifts in Social Live Streaming Service"

<p dir="ltr">This dataset comprises real-world data from four progressive studies conducted within the framework of virtual gifting in Social Live Streaming Services (SLSS). Data for Study 1 and Study 2 is aggregated on a viewer-week level, including viewers' demographical and behavioral information. Data for Study 3 is aggregated on a streamer-month level, including streamers' channel and income information. Data for Study 4 consists of the financial information (i.e., daily stock price and quarterly revenue ) for four listing live-streaming companies in China.</p>