Supporting data for “Two Essays on Consumer Behaviors about Emerging Consumption Habits”

The data collected for Zhengyu Shi's Thesis. In the two chapters of my thesis, I collected data to examine the effectiveness of trivial-priced coupons and people's preferences for group gifts. To examine the effectiveness of trivial-priced coupons, I conducted 5 experiments. For the group gifts project, I conducted 8 experiments. The datasets for the 13 experiments are uploaded.