<p>The Fruit Market is a historically significant and privately-owned market in Hong Kong. The long debated issue surrounding its relocation exemplifies the enduring conflict between urban development and the preservation of cultural heritage in Hong Kong. This situation exemplify a classic conflict between urban development and preserving cultural heritage in an urban renewal efforts. Despite ongoing governmental efforts to relocate the market over several decades, fruit traders exhibit resistance due to the inconvenience posed by relocation and apprehensions regarding the potential loss of their established customer base.</p><p></p><p>The study explore the interrelationship between the Yau Ma Yei District and the Fruit Market. Once a central hub in Yau Ma Tei’s development as a major Chinese settlement and commercial district, the market embodies both tangible and intangible heritage values. Amid ongoing urban development and reclamation projects that have reshaped the coastline and urban landscape, debates persist regarding the conservation and future of the Market. Essentially, the updated masterplan in revitalising the Yau Ma Tei District and conserving the Fruit Market by the Urban Renewal Authority will be analysed. With case study of an similar traditional fish market in Japan, the challenges and practical methods of retaining the values of the heritage in an urban renewal project will be discussed. By utilizing the Heritage Urban Landscape framework, the study advocates the approach of preservation as a whole, ensuring sustainable and culturally sensitive development in Hong Kong’s evolving urban context.</p>