Exploring Reddit Discussions with Natural Language Processing (NLP): A Comparative Analysis of Tourism Experiences in Hong Kong and Singapore

<p dir="ltr">This research compares Reddit discussions on tourist experiences in Hong Kong and Singapore from 2022 to 2024. Through text analysis, this research fills the gap of insufficient quantitative and comparative approaches and aims to provide actionable insights for the tourism sector. The methodology involves keyword extraction, VADER sentiment analysis, and LDA topic modeling to analyze tourist experiences and opinions. The findings disclose similarities and differences in the dominant keywords and public attitudes within the discussions, while identifying key topics of interest. Based on these findings, the research provides implications for possible policy changes, offering comprehension for enhancing tourism recovery strategies and competitiveness. Despite limitations in analyzing the complexity of social media data, recommendations point towards future research directions to support the revitalization of the tourism industry.</p>